Mission

To nurture people, create sustainable products in harmony with nature, and pave the way for a better future.
 

Vision

To become a pioneer of sustainable dairy farming in Australia and expand globally.
 

Core Values

1. Sustainability & Harmony with Nature

• Respect nature, minimize environmental impact, and promote ethical farming to build a sustainable future.

• Protect the soil, ensure a stress free environment for cows, and maintain the natural ecosystem.
   

2. Empowering People & Communities

• Support individuals in agriculture, business, and entrepreneurship to foster growth and inclusivity.

• Provide sustainable employment opportunities, including support for people with disabilities, and grow together as a community.
   

3. Innovation in Natural & Organic Product Development

• Develop high quality, organic, and eco friendly products that promote the well being of both people and the planet.

• Produce sustainable skincare products, including the world's first organic Cow milk soap, free from harmful chemicals.
   

4. Global Perspective & Local Contribution

• Incorporate global perspectives while honoring Japanese craftsmanship and the essence of natural materials.

• Support local communities by contributing to sustainable agriculture and economic growth.
   

5. The Spirit of Give & Gratitude

• Share value with partners, customers, and communities to create a sustainable cycle of mutual benefit.

• Train future dairy farm entrepreneurs and support Japanese individuals in expanding their careers worldwide.

• Develop innovative products and systems that contribute to the progress of the dairy industry.

• Aspire to become a globally recognized company, like Toyota, and establish dairy farming businesses worldwide.